Indonesia Tatler Interview
1. How long does it take to create each bag?
Each bag is handcrafted to the millimeter. Takes artisan and specialist attention. Each minaudière takes about 4 to 5 weeks to complete.
2. What’s your most favorite Ahikoza bag? And what kind of looks fit for the bag?
My favorite Ahikoza bag has to be the Madison Minaudière. It’s my signature design. It’s crafted so beautifully, and fits all occasions – day to night! It’s a red carpet regular, and still my most coveted design.
3. Would you mind to share your tips on how to take care leather goods, particularly bag?
Absolutely. Allow the bag to fully dry in a cool, dim setting (avoid sunlight or harsh lighting conditions). When cleaning, do not attempt speed drying with heat applicators (blow-dryers etc.) because it will dry out the skin, causing the scales to uplift quicker. Store properly in a dustbag and stuffing to ensure the shape preserves as well, and also to avoid dust particles and stains.
4. Ahikoza has adorned many Hollywood and Bollywood red carpets. How does it feel for you?
It’s very humbling. You never take these moments for granted. There is no ordinary moment. Celebrities have access to every leading brand. To have Ahikoza amongst that pool is amazing. I have had the honor to work with some leading industry stylists and names. I value my time with each one of them. On or off the red carpet, I love seeing women carry my creations. It comes down to one key ingredient – a quality product with a strong brand DNA. Ahikoza stands tall on that.
5. For the ladies who co-designed, your muses – how does it feel to be an “Ahikoza girl”? What did you want to bring to life when co-designing your namesake bag?
Will let the muses themselves take the mike on this one. Carol Kumala To me, it feels empowering to be part of the Ahikoza army. When I co-designed the Carolina bucket bag, Namrata and I wanted to express a casual, convenient and chic look which steered away from her initial formal bags. We wanted to create a bag that would carry all of your essentials with the toss-it-in, ease of a tote but in a more tidy, chic style. Incorporating comfort and trend into the bucket bag were our main components. Rachel Nathani To be an ahikoza girl is to be bold, to be strong and to be independent. The ahikoza girl, to me, says the #futureisfemale and we are here to take charge. With the Rachel clutch, Namrata and I wanted to bring to life the ease of transitioning between work and pleasure. It brings to life our vision of creating independence in every piece. Juliana Kumala It feels great to be an Ahikoza girl! When I co-designed the Juliana Minaudière with Namrata, I wanted something luxurious but still relaxed. I especially love the cobra trim detail. It is still my go to clutch.
6. What are your tips for those (younger generation) who want to follow your footsteps to success? Could you share your secret sauce?
I have a long way to go. This is just the beginning honestly. I can share a few lessons and tips I’ve learnt thus far in my journey though. It’s important to really do your research and spend time on what your brand DNA is. What sets your product apart? What are you trying to communicate? Really get clear on this before launching, even if it takes a little longer. Most importantly, stay humble. Don’t get an ego and get caught up in the game. Fashion is an extremely fast paced industry. To ensure you have a strong foothold, its important to stay grounded and soft. Be professional and gracious. Focus on a quality product and the fundamental values of the brand. With hard work and dedication, the rest will organically take place.
