Brahm Group has acquired a majority stake in Ahikoza, marking one of the latest
deals in the B2C luxury accessories market, with a vision to drive innovation and
global expansion. The brand is targeting a 15% year-on-year growth, positioning
itself as a key player in the evolving luxury landscape.
As part of this collaboration, Ahikoza by Brham aims to redefine luxury with a focus
on craftsmanship, slow luxury, and innovative design. The brand’s signature
handbags are meticulously crafted to transcend seasonal trends, making them a
wardrobe essential for the discerning consumer.
“I have always loved accessories, in particular handbags. In the world of luxury. I
found a gap in the market. Women were mostly adorning the same established
brands. This inspired and began the long journey of building my own label. I believe
that like the power brands that inspired me, Ahikoza will offer something unique and
of value" said Namrata Karad, Founder, Ahikoza.
Namrata Karad, an NRI entrepreneur, is making a remarkable return to India,
bringing global expertise and innovative business acumen to the country. With a
keen eye for design and a passion for craftsmanship, she continues to expand
Ahikoza’s presence, shaping it into a globally coveted luxury accessories brand.
With this partnership, Brham, a branded LifeStyle ecosystem curating premium
experiences across products, services & real estate offerings, welcomes Ahikoza
into its fold. Brahm Group places a strong emphasis on sustainability and conscious
luxury. Ahikoza aligns with this philosophy by embracing slow luxury, ensuring that
each piece is created using the finest raw materials and expert craftsmanship,
designed to last.
Ahikoza prioritizes and remains committed to minimizing all forms of waste
consumption, primarily by exploring sustainable methods and maintaining an eco-
conscious approach at the forefront, rooted in its production methods.
“At Brham, we believe in fostering brands that resonate with contemporary luxury
while staying true to craftsmanship and legacy. Ahikoza’s philosophy aligns
seamlessly with our vision, and we are excited to bring their exquisite designs to a
discerning audience,” said Bhavook Tripathi, Founder, Chairman & CEO, Brahm
Well-Being & LifeStyle LLC, USA.
With a growing global presence and a steadfast commitment to quality and artistry,
Ahikoza by Brham is poised to make a lasting impact, offering consumers a rare
blend of artistic elegance and modern sophistication.